We cover it all. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quench their thirst. Tupac Keep ya head up from Keep Ya Head Up offStrictly 4 My N.I.G.G.A.Z. The. It took Afrika. African-American ad agency Burrell Communications tagged hip-hop acts for a series of spots that began a long-standing marriage between the brand and the culture, starting with Kurtis Blow in 1986. - 1 day 3 hours ago, By The documentary series is part of a new "Obey Your Thirst" campaign, which also involves the production of limited-edition soda cans featuring the lyrics of the Notorious B.I.G., Drake, Nas, and Rakim. A month later, when Sprite came calling, This years Obey Your Verse campaign is more interactive as fans can take pictures of each can and go onto Sprites website via their phones to win free stuff including autographed memorabilia and a concert experience. By getting in early, and staying for the long haul. Vibe is a part of Penske Media Corporation. ET, Beyond the Mic: Sprite Spotlights Tomorrow's Hip-Hop Tastemakers With 'Thirst for Yours' Campaign, Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform, 9 campaigns that boosted the mood in 2022, As retailers sell more ads, marketers frustrations and fears grow, Hersheys trans-inclusive IWD push sparks familiar backlash, Maybelline enlists its first-ever digital avatar for mascara launch, Chipotle embraces viral TikTok trend with new menu item. They tapped artists not based on their popularity, but those that had an underground following and were seen as respected urban soothsayers at the time. And while our fanbase hasnt changed over the years, the world around them has. Mother company Coca-Cola, has focused on brands like Coke Zero and Vitaminwater in the recent years. 0:44. The new campaign, christened "Obey Your Verse . Expect to see promo for the cans everywhere soon from television and radio advertisements, digital and social spots and a special collaboration with the BET Experience at LA Live June 23 through 25. across this one particular speech, and the speaker made an aside about Two 30-second commercials, called ". Asked why the brand is risking tinkering with its marketing now, Aaliyah Shafiq, group director for Sprite, says, This is a way for us to truly accelerate that momentum. Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their I Love The Sprite In You campaign, tapping artists like Kurtis Blow, LL Cool J, Kid 'n Play and more to represent their brand to hip-hop culture. They had the only consistent hip-hop marketing campaign on network television: Obey Your Thirst. Learn more about Thirst For Yours at Sprite.com, or follow @Sprite on Instagram, Twitter and Facebook and via the #ThirstForYours hashtag. Sprite continue with their latest campaign 'Obey Your Thirst' where they shine the light on some of your favourite rappers life stories and in the latest episode we get . ATLANTA -- In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. The and accepted with enthusiasm by the marketing team at Coca-Cola. 0:30. Another newer slogan used for Sprite is "Freedom From Thirst". But as the idea took off and expanded, it became stronger based on one thing: authenticity. Sprite has redesigned its logo and upgraded its long running tagline 'Obey your thirst' to 'The Spark' with a global campaign. In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. The Sprite Obey Your Verse program will be supported with a robust integrated marketing campaign, including TV, outdoor, radio, digital, social and in-store advertising. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, each representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. As you can imagine, the successful Sprite brand belongs to the Coca-Cola Company . In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his . At the same time breakdancing and graffiti art rose too, and the whole scene had a clear and defiant call to action, which was to tell your own story. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. With a career spanning thirty years, Rakim has been calledone of the most influential figures in hip-hop history. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". However, if you are The actual Obey Your Thirst campaign was indeed created by the advertising agency Lowe and Partners (in 1993), headed by Chairman and Chief Creative Officer of the agency Lee Garfinkel along with the Creative Directors C.J. The immersive pop-up celebrating the rise of sneaker culture will feature Sprite photo booths, sampling stations and performancesfrom Sprite partners Rapsody, Kamaiyah and Villain Park. So Sprite contacted Lowe & Partners/SMS, a New York based advertising 3:12. Under Cobbins advisement, Sprite tapped Grand Puba and Large Professor for an advertisement spot in 1994. short turn-around for a campaign of this proportion, a series of TV and The Crooked I capitalized on that. In the commercial, Scott is seen singing the iconic Sprite tagline, "Obey Your Thirst.". Adrianne Pasquarelli This blatant marketing of malt liquor directly to black and brown youth wasnt going to go unchecked indefinitely. His inspiration for the slogan Staying hydrated is important for optimal health and performance, and Gatorade Zero is a great way to do it. The TV spot will debut during Sundays broadcast of the BET Awards. This kind of authentic engagement with Sprite drinkers and hip-hop fans can deepen the brand's connection to hip-hop culture, which began in 1986 and continued through its long-running "Obey Your Thirst" campaign. Sprite with Miles Thirst: Last Sprite (2005) Erkekjetter Helvete. "Thirst for Yours" kicks off with a media event and panel in Los Angeles, where several hip-hop celebrities will discuss how Sprite helped their careers. crowd. In addition, Lil Yachty's song "Minnesota," featured in a Sprite television ad that featured professional basketball player LeBron James. The popular soft drink, Sprite, has just come out with a new commercial that features the well-known rapper, Travis Scott. Gone were the bright yellow and green sets, because while the new slogan said, Image is nothing, it was all about image. Over the past three years Sprite has redesigned their Obey Your Thirst campaign with Obey Your Verse a campaign aimed at celebrating the artistry of lyricism within the genre. But amongst the colour and noise the creative team at Sprite identified the stories being told and the resilience of the artists behind them, and sought collaborations. ET, Webinar All Rights Reserved. The beverage company unleashed its first Obey Your Verse campaign last summer with 16 lyrics from The Notorious B.I.G., Drake, Nas and others emblazoned on the cans. Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution. ** Another ad has a woman and her two children drinking something called Sun Fizz when the character mascot, an anthropomorphic sun with large eyes, comes to life. More recently . It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. We wanted to pay respect to the music and the culture. Get the Right Sprite. http://tvtropes.org/pmwiki/article_history.php. Before the "Obey Your Thirst" campaign, Hip-Hop in advertisements was Moreover, Rosenberg agrees with this view by saying, "Brand Sprite is all about having a refreshingly honest and irreverent perspective on Life" (5). Quenching Your Thirst with Optavia Gatorade Zero: A Refreshingly Delicious Way to Stay Hydrated! https://youtube.com/watch?v=MRbVTKU-6nQ%3Fstart%3D31. Sprite follows the latest marketing trends to build brand value with Sprite Social Media Campaign. It featured full-length songs about getting twisted off the malt liquor from Ice Cube, Wu-Tang Clan, Scarface, MC Eiht, Snoop Doggy Dogg, and Nate Dogg. and Nas: The transparent soft drink brand celebrates some of hip-hop's most iconic lyricists with limited-edition . Fresh Lemon Lime Taste! It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. 1:00. Have you ever wondered if the Read more, The dangers of bang energy drink Bang Energy drink is extremely high in caffeine and other stimulants, which can cause Read more, Califia Farms almond milk is a type of milk that is made from almonds. ** Another ad has a woman and her two children drinking something called Sun Fizz when the character mascot, an anthropomorphic sun with large eyes, comes to life. By 96 the run was over. If so, this article is for you! Sprite group director Aaliyah Shafiq said in a statement that this campaign, like previous ones, speaks to the drink's core fan base of 13- to 24-year-olds. Sales were down. Thirst is everything. The new "Thirst for Yours" campaign follows more than three decades of the soft drink's tie-ins with hip-hop, and it replaces the brand's long-running, hip-hop-connected "Obey Your Thirst" campaign, which promoted self-expression and individuality. The words "obey your thirst" are placed at an equal proximity to each side of the ad. Its not an obvious pairing, a drink and a music movement. How Big is a Red Bull Can in Inches? The new campaign, "Thirst for Yours," leans into the music genre's broader role in culture. Ever heard that catchy slogan for Sprite? particularly scorching Southern California day. Also, this was catchy as hell. 19 hours 58 min ago, By Sprite has been aimed at teenagers and 20-somethings with a cheery $70 million campaign, influenced by hip-hop culture, that carries the theme ''Obey your thirst.'' In the ad, Shane objects to being confined to the rapper label, preferring generation-defining artist. In one scene, a likeness of her appears in a fictional video game, as a signal of her wide-ranging ambitions. Sprite did major ad campaigns with renowned NBA basketball athletes such as Kobe Bryant and Lebron James as well as launching the "Obey Your Thirst" campaign with Grant Hill. One day last year I was on YouTube watching some BET Cypher videos, and I kept noticing Sprites name plastered over everything. Hip-hop was growing up, getting money and moving towards more sophisticated alcoholic beverage choices. The word was spreading fast. The album featured 100 Bottle Bags, a direct criticism against malt liquor companies marketing specifically to urban communities but they dont sell that sh*t in the white neighborhoods. Shortly after the release, St. Ides found itself in Chuck Ds crosshairs, and he fired the first in a series of big shots against the brand, marking the beginning of the end of their love affair with hip-hop. The Thirst For Yours campaign will include several activations where hip-hop music, fashion, art and culture intersect, starting with the BET Experience Weekend and the 2019 BET Awards in Los Angeles, CA. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. Obey Your Thirst Ad Analysis. The campaign crossed over with the original ''Anime/{{Voltron}}'' series, putting several notable emcees (Music/{{Common}}, Mack 10, Fat Joe, Goodie Mob, and Afrika Bambatta) in the place of the original pilots, and featuring original music from said emcees. It's hard to get well-known sponsors sometimes for rap,"Rakim told writer Elliott Smith. The multi-year platform will spotlight tastemakers and innovators musicians, designers, artists, photographers and more who are shaping the future of hip-hop culture through both their craft and creativity. Most recently, Sprite in March launched Sprite Way, a Spotify playlist and podcast showcasing unsigned hip-hop and R&B talent. Obey Your Thirst featured some of the most authentic artists in hip-hop culture at the time, including Pete Rock & C.L. Launching today, Thirst For Yours will feature a series of TV spots, social media content, influencer engagement, outdoor advertising and experiential activations tapping into key cultural moments within the spaces of music, art, film and fashion. In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as . (Cobbin later spearheaded the iconic, yet grammatically questionable, Boost Mobile Where You At? campaign.). The new sprite commercial features rapper Travis Scott. One of the only Brahma temples on earth is there, and the city's lake is said to have been made from one of Brahma . Near the end of the decade, Sprite explored the overlap between hip-hop culture, comics and martial arts with a series of posse spots based on Voltron (representing all hip-hop regions) and the 5 Deadly Venoms (with all female emcees). They were family. agency known for its ability to appeal to the younger masses (Lowe also The evolving and developing tastes of Gen Z is perhaps one reason for this change of direction. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Sprite se vende en ms de 190 paises alrededor del mundo, y se la considera lder en ventas en cuanto a refrescos de lima - limon. ", In 1971, former President Ronald Reagan, then the Governor of Aspiring fashion designer Seth Giscombe stars in . I wanted to usher in a real authenticity in terms of hip-hop in advertising. The article below is a work of fiction of unknown origin. But this is one of those things, that when they call, you tell your man, 'I got a Sprite deal.' * FreestyleVersion: Some of the commercials don't feature any gimmicks, and just have several emcees on set freestyling to beats. Tupac The gift of speech the power to reach from When We Ride offAll Eyez On Me. Joined by hip-hop talent, influencers and Spritebrand executives, the event will culminate with a panel discussion featuring Shane, Giscombe and Sprite Way talent, who will discuss their personal journeys and share how Spritehas helped advance their careers. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. The campaigncreated by Sprite's agency of record, Wieden & Kennedy New Yorkincludes a TV ad featuring up-and-coming, Atlanta-based rapper Kodie Shane and an aspiring fashion designer, Seth Giscombe. (But at least its ranked near the bottom; #97.). [[/note]], * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. An interesting PR case study is Coca Cola's Sprite 2004 "Obey Your Thirst" campaign planned by Ogilvy & Mather. Prodigious output or the beginning of massive creative burnout? But this is one of those things, that when they called you tell your man 'I got a Sprite deal.' Sprite realised this dating back to the 1980s and in hip-hop, there was a power of creativity in this new form that was really resonating with the population. Sprite: Liquid Skittles. The messages the artists were communicating was often overlooked by the bold style and image. Sprite: "Obey your thirst". Being an MC, we try to be cool about what we do, Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 Obey the Verse collection of Sprite cans featuring iconic hip-hop lyrics, said in a2016 interview. 23. Many researchers have explored the above attributes of the Sprite brand (Rosenberg 5). Whenever I see Sprite's slogan"Obey your thirst!"I think of Jesus' words to those He was preaching to during what is commonly known today as The Sermon on the Mount. Ides. to suggest the malt liquor increased sexual prowess. Get weekly rundowns straight to your inbox, Get our latest stories in the feed of your favorite networks. As hip-hop continues to evolve some of it's key contributors are looking to capitalize in another medium. In 1990, the brand kicked off the I Like the Sprite in You campaign, using rap acts that matched the soft drinks bubbly energy, starting with Heavy D & the Boyz before partnering with Kid n Play the following year. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is, * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career.

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