2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . The success of our brand is about the talent and drive of our talented executives and Support Center team. So that was helpful! In July 2018, I was named interim CEO, and then permanent in December 2018.". Net Worth Requirement $350,000 . Those interested in becoming a franchisee should have $125,000 in liquid assets and a minimum net worth of $350,000. This information appears in Item 19 of our Franchise Disclosure Document. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. 1117 Perimeter Center West, Suite W200 I try to pass along that spirit and advice to others. I have a little bit sweeter palate. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. Related Posts. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. Watson:"I wanted to further instill a franchisee-first mentality. 770-580-2333 Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. In 2018, when I was named CEO, we had more than 720 locations open nationwide. If you dont have a good product, it doesnt matter. Next year marks 25 years since the brands founding. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. Call now and speak to a franchise development leader. And theyre in their communities. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Join our Franchise Family. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Occhiogrosso: What is the mission and goal of the company over the next few years? Youre asking me to pick which kid I like the best. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Were finding ourselves in an environment where people want speed. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. See where were looking to grow to meet the incredible demand. Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. The reality is the Left Coast, the West coast, Oregon, California, and Washington. Chief Executive Officer @ Tropical Smoothie Cafe; . Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. There is no assurance that you will do as well. This process only helps our individual franchisees and their bottom line, respectively.". Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. We can go to camp, we can be counselors. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your results may differ. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. So that would be my thoughts. However, I ended up a punter at Cornell. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend Yes, we have some great products on our menu that weve crafted, but you can go off script. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. 770-580-2333 In this role, he is responsible for the brand's strategic vision and overall franchise performance. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . Mark serves on the board of the Institute of Certified Franchise Executives. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" So its getting involved with charity partners. How is taking the reins of an existing company different than being part of a startup or a founder? New York State Disclaimer: This advertisement is not an offering. we dont want to go to Manhattan and open 30 locations. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. Sometimes youve just got to go with the taste. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. So were a brand thats going to be close to pushing a 3:1 investment ratio. There is no assurance that you will do as well. Charles Watson, CEO of Tropical Smoothie Cafe was a recent attendee at the Fast Casual Executive Summit in Austin, Texas. Communicate deeply. While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. This is a BETA experience. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). The smiles we saw and stories we heard inspired us to think bigger and explore how we could do even more to support the communities we serve. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Both of my parents had the entrepreneur bug and they definitely passed that on to me. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. And so I dont know. The first thing is to be a business partner. Such filing does not constitute approval by the Department of Law. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. How Much Do You Make Owning A Tropical Smoothie. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. For more information about owning a Tropical Smoothie Cafe franchise, complete our form! Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. The Version table provides details related to the release that this issue/RFE will be addressed. And then number two, I would say a franchisee base that is second to none. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. What were the one or two unique challenges that you faced upon taking over as CEO? Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. And theyve been able to do that, which is increased our average unit volume many, many times over the years. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Tell us a bit about Camp Sunshine, about the partnership there, what you want people to know about it, and ways people can help support it. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Occhiogrosso: How do you feel about franchise advisory councils? "We were in a good place! Find restaurant equipment and suppliers. Show them that we care. I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Oh gosh. And so the way that they impact the communities where they operate is a really big part. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. Your results may differ. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. It is for information purposes only. Its tough. Here's how CEO Charles Watson did it. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. It is, however, a "darn good chaser," he said and . Was it a pleasant surprise, expected, or was it a bit of both? The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. This process only helps our individual franchisees and their bottom line, respectively.". But its the freshness. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program.

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